"Campbell puts the glaring mistakes of the 2016 presidential polls in historical perspective in this accessible and well-informed survey of polling errors. . . . Newshounds closely following the latest 2020 predictions would be well-advised to read this bracing reality check."
— Publishers Weekly
"A fast-moving narrative history of some attempts to gauge public opinion amid electoral politics. . . . Campbell’s gaze goes far beyond the Beltway and back further in history than the astonishing election night four years ago."
— Wall Street Journal
"Campbell’s book is a tour de force on the history of presidential polling.”
— Civitas Institute
"Campbell shows how other errors have bedeviled the polling industry since 1936 despite decades of advances in computer power and statistical sophistication. It is difficult to read Campbell’s book without empathizing with the pollsters and (crucially, as Campbell observes) the journalists and pundits interpreting and amplifying their conclusions."
— Milken Institute Review
"A lively account of the personalities and squabbles, the greatest hits and equally great misses, that marked polling’s U.S. ascent. . . . Campbell provides a brisk historical tour of technical breakthroughs like probability sampling and new instruments such as the exit poll. It is not exactly a tale of progress."
— Reviews in American History
"Campbell’s book is well-written, impressively researched, and detailed. . . . Lost in a Gallup
comes alive as Campbell relays the internal critiques, jealousies, evaluations, and self-assessments of the pollsters."
— Journalism History
"Campbell’s journalistic style is engaging, and he covers a tremendous amount of ground. . . . [he] raises important and timely questions about both polling and journalism performance."
— Public Opinion Quarterly
"This extensively researched and engagingly written volume profiles early pioneers of polling…highlighting their contributions, missteps, and non infrequent competitiveness and hubris."
— The Journal of American History